The Genesis of GenesisThe Genesis
of Genesis

This is our story aboutThis is our story about

Generation GenesisGeneration Genesis

As we call them — is a generation that is confident to challenge convention.
They have bold new perspectives on life and style.
With a refined taste in aesthetics and an appreciation for distinctive design.
A generation that is confident to challenge convention.

They have bold new perspectives on life and style, with a refined taste in aesthetics and design.

Every mindful action, every detail,
It is not by accident, it is by design.
Crafted around you.

Because challenging convention,
Takes a special kind of confidence.
And that starts with you.

THE GENESIS OF YOU.
Every mindful action, every detail,
It is not by accident, it is by design.
Crafted around you.

Because challenging convention,
Takes a special kind of confidence.
And that starts with you.

THE GENESIS OF YOU.

We, GenesisWe, Genesis

Design experiences beyond productsDesign experiences beyond products

The true relationship between Genesis and customer is based on
audacious design and technology, as well as our deep regard for customers.
The true relationship between Genesis and customer is based on audacious design and technology, as well as our deep regard for customers.

Jay Chang
Global Head of Genesis Brand

DESIGN PHILOSOPHYDESIGN PHILOSOPHY

Genesis,
Design is the brand
Genesis,
Design is the brand

Athletic Elegance is evident in every aspect. The two line architecture defines the side of every Genesis.

It doesn’t matter if it is day or night, it is always visually strong and stands out.

At a Glance

Genesis Design

genesis-cn-technology-g80-touch-type-control-panel-09-desktop-1640x720-en.jpg genesis-cn-technology-g80-touch-type-control-panel-09-desktop-1640x720-en.jpg
genesis-cn-technology-g80-genesis-touch-controller-10-desktop-1640x720-en.jpg genesis-cn-technology-g80-genesis-touch-controller-10-desktop-1640x720-en.jpg
genesis-cn-technology-g80-powered-rear-curtain-18-desktop-1640x720-en.jpg genesis-cn-technology-g80-powered-rear-curtain-18-desktop-1640x720-en.jpg
genesis-cn-technology-g80-rear-seat-entertainment-system-19-desktop-1640x720-en.jpg genesis-cn-technology-g80-rear-seat-entertainment-system-19-desktop-1640x720-en.jpg

The Genesis signature Crest grille is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.

The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.

A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.

Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.

An audacious way
to take off in China
An audacious way to take off
in China

Celebrating the genesis of Genesis in the world’s largest luxury car market.
We have created a Guinness World Record drone show for your enjoyment.
Celebrating the genesis of Genesis in the world’s largest luxury car market.

We have created a Guinness World Record drone show for your enjoyment.

JOIN USJOIN US

Get in touch and let us know
your interest in Genesis.

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