The Brand Introduction | GENESIS China

Genesis ExperienceGenesis Experience

We design every experience to stimulate your imagination and enrich your life.We design every experience to stimulate your imagination and enrich your life.

The UNIQUE Genesis Experience

Genesis designs every experience to be innovative, intuitive, and meaningful. Centered around the car, customer and lifestyle experience, the unique Genesis Experience designs authentic relationships with effortless comfort and convenience for every customer and delivers a stress-free experience. Genesis designs every experience to be innovative, intuitive, and meaningful. Centered around the car, customer and lifestyle experience, the unique Genesis Experience designs authentic relationships with effortless comfort and convenience for every customer and delivers a stress-free experience.

Customer ExperienceCustomer Experience

Every interaction is meaningful and stress-free. We achieve this by emphasizing on
trust, transparency, and the human touch.Every interaction is meaningful and stress-free. We achieve this by emphasizing on trust, transparency, and the human touch.

The Genesis ExperienceThe Genesis Experience

We design every experience to stimulate your imagination and enrich your life.We design every experience to stimulate your imagination and enrich your life.

FOR ALL MODELS

GENESIS ONE PRICE PROMISE

The Genesis One Price Promise for the same vehicles sold by Genesis in Chinese market with the same trim and configuration is a transparent pricing model that ensures unified retail pricing and sales policy (if any) at the same time.

*Meanwhile, Genesis reserves the right to implement specific sales policy during auto shows or for vehicles with special conditions, provide special discount for wholesale of vehicles with special conditions and/or adjust policies according to market change.

TWO TRIM STRATEGY

Genesis vehicle line-up offer two trims, Luxury and Ultimate Luxury, with an outstandingly high-level of specifications already included from the Luxury trim. Genesis imports products of great performance and high reliability into China. From excellent manufacturing to reliable product quality, pure luxury experience is presented to you.

GENESIS PARTNER CONCEPT

The Genesis Partner Concept guarantees that every person interested in Genesis is personally connected with a dedicated Partner and receives the best one-to-one experience throughout every interaction with the brand.

GENESIS VALET SERVICE

Genesis Valet Service is delivered by Genesis Partners who understand the needs of each Genesis customer and who will constantly communicate the service status, creating a strong connection with customers built on transparency and trust.

*Complimentary scheduled maintenance, warranty service, courtesy car and Genesis Valet Service will only be available within cities where there is any Genesis authorized service center. Note that Genesis Valet Service is only available if it is not restricted by local traffic regulations or policies. The details of other applicable conditions could be found in the information officially announced by Genesis Motor China.

GENESIS CARE

In order to provide a worry-free ownership experience, Genesis vehicles come with Genesis Care driven by a confident warranty offering and thoughtful services, which include a 5-year or 100,000 km warranty and a 5-year unlimited mileage and 24/7 roadside assistance all across the Chinese mainland. Our electric cars are also covered by an additional 10-year or 160,000 km warranty for electric car specific components including the lithium-ion battery, drive motor, and electric control systems.

Car ExperienceCar Experience

Genesis’ design philosophy aims to achieve the perfect balance between
Athleticism and Elegance, making every Genesis vehicle unmistakable.
Every vehicle is also integrated with mindful innovation, catered to the rising
demand for technology features. Genesis’ design philosophy aims to achieve the perfect balance between
Athleticism and Elegance, making every Genesis vehicle unmistakable.
Every vehicle is also integrated with mindful innovation, catered to the rising
demand for technology features.

ATHLETIC ELEGANCEATHLETIC ELEGANCE

Athletic implies dynamism, and elegance conveys purism. The carefully controlled balance creates the distinctive design philosophy “Athletic Elegance”. Iconic design elements, like Crest Grille, Quad Lamps, Parabolic Line, Two Lines architecture and the Beauty of White Space concept all take their inspiration from this starting point.

Extraordinary safety Extraordinary safety

The entire Genesis vehicle line-up is equipped with the 10-airbag system with the brand-exclusive first row center airbag and Genesis Active Safety Control achieving progressive safety performance. Genesis has received a number of awards for safety and reliability, including the 2022 IIHS Top Safety Pick+ for US models.

Outstanding performanceOutstanding performance

Genesis offers an exhilarating driving experience, where dynamic performance showcases the perfect balance between power and control.

Innovative technology Innovative technology

The wide touch screen with the Genesis Infotainment System, phone wireless charging, advanced air purification system, and high-quality Lexicon sound system produce an innovative and comfortable experience. Meanwhile, Genesis Connected Services add a touch of convenience throughout the journey.*Services may vary depending on model, and availability may subject to facility.${'genesis.common.gmc.close.tooltip' @ i18n}

Lifestyle ExperienceLifestyle Experience

Genesis is more than an automotive brand – we represent a lifestyle. Genesis’
aesthetic ambition with the love for beautiful things are the core of the brand.Genesis is more than an automotive brand – we represent a lifestyle. Genesis’ aesthetic ambition with the love for beautiful things are the core of the brand.

Brand Vision

Witness the "Essence Elevated" moment
Just like all Genesis Experience, the event was full of exciting beyond expectation moments.

BRAND NIGHT

We broke a world record to celebrate the Genesis of Genesis with the world’s largest-ever drone show lit up the night sky to announce our entry into the Chinese car market.

Genesis Restaurant

Extending the design philosophy of the Genesis Studio, Genesis Restaurant presents a carefully balanced taste of Korean cuisine expressed through culinary creativity and diversity.

Discover More

Shanghai Fashion Week

To show our devotion to progressive style and luxury, we entered collaborations with the Shanghai Fashion Week to showcase how Genesis pushes boundaries with a progressive attitude to deliver a new kind of luxury.

Creative Night

As a luxury lifestyle oasis where people can experience Genesis vehicles, the arts and culture combined with thoughtful hospitality, our Genesis Studio hosts regular lifestyle events across a variety of canvases.

THE GALAXY OF GENESISTHE GALAXY OF GENESIS

Take your place amongst the Stars in the Genesis Galaxy and feel the unique experiences Genesis brings to our proud owners!

Book a Test Drive

Discover infinite possibilities of Genesis by our modelsDiscover infinite possibilities of Genesis by our models

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Models