GENESISGENESIS

As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.
As our name implies, Genesis embraces creation.
We believe that every drive deserves to be a discovery.

Our WayOur Way

Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling. Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

DesignDesign

Athletic eleganceAthletic elegance

Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

Design starts with the brand, design is the brand.
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

Design starts with the brand, design is the brand.

Design

Genesis Emblem

The first impression begins from the Genesis emblem. Unique in the industry, the emblem contains the face of every Genesis.

The Creation and Discovery

Lifestyle BrandLifestyle Brand

Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.Genesis provides new opportunities to create memorable moments both on the road and in our daily lives.

Space

SpaceSpace

Genesis Space highlights the car as the hero and offers a variety of experiences including concept car exhibition, curation and test drive of Genesis vehicles.

Our JourneyOur Journey

Our journey has just begun and we are constantly pushing forward the boundaries in infinite yet mindful ways to creating new journeys.Our journey has just begun and we are constantly pushing forward the boundaries in infinite yet mindful ways to creating new journeys.

Join Us

Join us in our Genesis journey as we continue to connect with our customers around the world.Join us in our Genesis journey as we continue to connect with our customers around the world.

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