Upon arrival at Genesis Showcase Tianjin Konggang, guests are met with the latest Genesis vehicles set against a copper finish Brand Wall. The semi-polished appearance of the Brand Wall is designed to create artful reflections of the adjacent hero vehicle, making the arrival of every visitor unique and meaningful.

The showroom experience is anchored by the Brand Cube, which is a bold architectural gesture constructed with semi-transparent fabric and an exposed base. Inside, guests are invited to customize exterior and interior vehicle finishes.

Providing thoughtful hospitality, the Genesis Lounge features oak and copper finishes that exude warmth and comfort.