Genesis Boutique is an extension of Genesis Showcase design philosophy. It will allow the brand to connect with avid travelers and young trendsetters as they indulge in the beauty and greenery of the area.

A dedicated companion for each and every person interested in our brand, providing the best one-to-one experience during the entire Genesis lifetime journey.

Genesis Boutique Hangzhou West Lake offers opportunities for younger customers to immerse themselves in Genesis’ full product lineup and vehicle customization at a refined space.

Upon arrival at Genesis Boutique in Hangzhou, guests are met with the latest Genesis vehicles set against a copper finish Brand Wall. The semi-polished appearance of the Brand Wall is designed to create artful reflections of the adjacent hero vehicle, making the arrival of every visitor unique and meaningful.

The showroom experience is anchored by the Brand Cube, a bold architectural gesture constructed with semi-transparent fabric and an exposed base, where guests are invited to customize exterior and interior vehicle finishes.

Providing thoughtful hospitality, the Genesis Lounge features oak and copper finishes that exude warmth and comfort.