The open showroom follows the design concept of Genesis Showcases and offers vehicle customization for guests in an intimate setting. The interior lighting of showroom uses bronze skirt light film to create a unique and elegant atmosphere.

A dedicated companion for each and every person interested in our brand, providing the best one-to-one experience during the entire Genesis lifetime journey.

The showroom experience is anchored by the Brand Cube, which is a bold architectural gesture constructed with semi-transparent fabric and an exposed base. Inside, guests are invited to customize exterior and interior vehicle finishes.