GENESIS COLLABORATES WITH SS2024 SHANGHAI FASHION WEEKGENESIS COLLABORATES WITH SS2024 SHANGHAI FASHION WEEK

Shanghai, China
Sun, Oct 8th - Mon, Oct 16th, 2023


Genesis elevates its role at Shanghai Fashion Week for the third consecutive year and continues to explore in–depth on progressive luxury in the Spring/Summer 2024 season.
As one of the key highlights of this Fashion Week, Genesis presents a “Legend Space”, an artistic and creative brand zone in Shanghai’s central Xintiandi to showcase the elegant and innovative experiences of the Genesis G90.
Genesis also continues synergy with rising design talent Shie Lyu for captivating fashion and design curations.

INTRODUCING THE G90 LEGEND SPACEINTRODUCING THE G90 LEGEND SPACE

Genesis brings an immersive brand zone to the Fashion Week’s main venue in Shanghai’s central creative hub of Xintiandi. Taking inspiration from the elegant design and innovative features of the Genesis G90, the ‘Legend Space’ invites visitors to enjoy firsthand the experiences of its flagship sedan in an artistic and creative space, encouraging them to create their own legacy.

The Genesis G90 redefines luxury auto design with a new Crest Grille and sharp Two-Line MLA (Micro Lens Array) headlamps, its side profile with a sleek and Parabolic Line, together with its strong and well-balanced rear-end, accentuates its majestic exuberance.

Utilising the Genesis design concept the Beauty of White Space, the Genesis G90 harmoniously combines the feeling of a high-tech device, with innovative technologies and luxurious detailing accompanied by analogue sensitivities.

NAPPA leather seats and the rear seat Armrest Touch Screen (ATS) provides customisable comfort, elevating personalised luxurious relaxation to a new level.

CAPTIVATING FASHION, INSPIRATIONAL DESIGNCAPTIVATING FASHION, INSPIRATIONAL DESIGN

This year, Genesis once again supports rising design talent Shie Lyu, the brand’s Sensation Curator, building on shared synergy from the previous Fashion Week for a number of creative canvases, providing customers to connect with the brand in meaningful ways, including the unveiling of a specially curated Genesis-inspired collection.

UNIQUE EXPERIENCE, DISTINCTIVE LUXURYUNIQUE EXPERIENCE, DISTINCTIVE LUXURY

Creating an immersive luxury experience, Genesis will offer VIP customers the Genesis G90 as a limo car service, giving them the chance to enjoy exclusive luxury moments with the vehicle firsthand.

Genesis also shares its thoughtful hospitality by bringing the culinary creativity of the Genesis Restaurant to the Fashion Week, fulfilling the brand’s promise of providing unforgettable lifestyle moments.

EXPLORE THE GENESIS EXPERIENCEEXPLORE THE GENESIS EXPERIENCE

Get in touch and let us know your interest in Genesis.

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