Unlocking the Infinite Potential Unlocking the Infinite Potential

From open roads to iconic racetracks, Genesis joins an elite group of manufacturers vying for success on the world’s most prestigious racing stages with the Genesis GMR-001 Hypercar. Marking our dedication to endurance racing, Genesis Magma Racing will demonstrate innovation under the extreme conditions of motorsport, while maintaining our commitment to luxury and sustainability.

From open roads to iconic racetracks, Genesis joins an elite group of manufacturers vying for success on the world’s most prestigious racing stages with the Genesis GMR-001 Hypercar. Marking our dedication to endurance racing, Genesis Magma Racing will demonstrate innovation under the extreme conditions of motorsport, while maintaining our commitment to luxury and sustainability.

*All design, colors, features, and specifications in this content are for illustration only. Vehicle shown is not available for sale.

*All design, colors, features, and specifications in this content are for illustration only. Vehicle shown is not available for sale.

Symbol of Speed

Genesis Magma

Genesis Magma embodies an unyielding passion beneath its
solid exterior, as the brand's performance-centric alter ego. Fusing elegance with efficiency, Genesis continues its
commitment to elevate dynamic power and refine design in
the world of motorsports.

Legacy

The Value of Dedication

Genesis enters motorsports not as a challenge to the unknown,
but as a bold step toward a future we’ve already prepared for.
Finding synergies within, Hyundai Motorsports’ championship-winning technical and operational capabilities will play an integral role in driving Genesis Magma Racing forward. We race to prove and engrave the values of Genesis, making our mark on a world stage.

Innovation,
Innovation,
Speed,and Passion.
GMR-001 Hypercar is a high-performance prototype dedicated to showcasing Genesis' passion for endurance racing. As the centerpiece of Genesis' motorsport ambitions, the prototype embodies Genesis' commitment to Athletic Elegance, in a high-performance, endurace-ready package.
Innovation,
Innovation,
Speed,and Passion.
GMR-001 Hypercar is a high-performance prototype dedicated to showcasing Genesis' passion for endurance racing. As the centerpiece of Genesis' motorsport ambitions, the prototype embodies Genesis' commitment to Athletic Elegance, in a high-performance, endurace-ready package.
DESIGN

Racing forward,
even in stillness
Signature Two Lines lighting wrap around the front and rear, emphasizing both width and aerodynamic purpose. Seamlessly integrated into the car’s flowing bodywork, Genesis’ minimalist design principles are further emphasized while enhancing visual impact in any environment.
Functional Elegance is illustrated through the parabolic line that sweeps through the body of the car. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track.
Meticulous Surface Design improve aerodynamic efficiency while emphasizing luxurious elegance. The subtle sculptural details that underscore the car’s athleticism, combined with high-speed agility, projects the assertive character and confident stance.
Signature Two Lines lighting wrap around the front and rear, emphasizing both width and aerodynamic purpose. Seamlessly integrated into the car’s flowing bodywork, Genesis’ minimalist design principles are further emphasized while enhancing visual impact in any environment.
Functional Elegance is illustrated through the parabolic line that sweeps through the body of the car. This line enhances airflow toward the rear diffuser, improving downforce and handling on the track.
Meticulous Surface Design improve aerodynamic efficiency while emphasizing luxurious elegance. The subtle sculptural details that underscore the car’s athleticism, combined with high-speed agility, projects the assertive character and confident stance.
MOTORSPORTS

A New Journey to Hyperspeed

A New Journey to Hyperspeed

Witness the luxury performance vision of Genesis—driven by innovation, speed, and passion—unfolding on the motorsport stage as we race toward an extraordinary future. More specifically, Genesis Magma Racing will field a two-car entry in WEC (2026) and IMSA (2027) with support from endurance specialists ORECA Motorsport and IDEC Sport.

Witness the luxury performance vision of Genesis—driven by innovation, speed, and passion—unfolding on the motorsport stage as we race toward an extraordinary future. More specifically, Genesis Magma Racing will field a two-car entry in WEC (2026) and IMSA (2027) with support from endurance specialists ORECA Motorsport and IDEC Sport.



Livery

Spirit of Passion and Challenge

The GMR-001 Hypercar’s livery is where Korean heritage meets the adrenaline of motorsport. With its striking presence on the racetrack, it boldly reflects Genesis’s unique identity and expresses a deep passion for racing.



Color The bold Magma Orange hue reflects the dynamic spirit and fiery passion of Korea, capturing attention with its bold presence.



Hangeul Drawing inspiration from the consonants in the Korean word Magma (ㅁ,ㄱ,ㅁ), the geometric details reflect the essence of Korean aesthetic in a subtle yet meaningful way.

Gallery

Discover the Concepts

Genesis
Genesis Magma Program
Genesis
Genesis Magma Program

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