The open showroom follows the design concept of Genesis Showcases and offers vehicle customization for guests in an intimate setting. The interior lighting of showroom uses bronze skirt light film to create a unique and elegant atmosphere.

A dedicated companion for each and every person interested in our brand, providing the best one-to-one experience during the entire Genesis lifetime journey.

With a full-service offering, Genesis Boutique Urumqi Jingkai features a comprehensive array of Genesis products, vehicle customization, vehicle handover and after-sales maintenance services in a luxurious, relaxing environment.

The showroom experience is anchored by the Brand Cube, a bold architectural gesture constructed with semi-transparent fabric and an exposed base, where guests are invited to customize exterior and interior vehicle finishes.