The exterior and interior of Genesis studio is a balance of contrasts, coarse exposed concrete walls present an industrial backdrop that highlights the refined, reflective contours of the impeccably engineered vehicles on display.

From the material selection to Genesis' display, the architectural space and experience details are carefully designed to allow guests to comfortably browse and discover the "Athletic Elegance" of Genesis' vehicles.

A dedicated companion for each and every person interested in our brand, providing the best one-to-one experience during the entire Genesis lifetime journey.