The open showroom offers vehicle customization for guests in an intimate setting. Nestled in the center of a Genesis Showcase is an atrium flush with greenery and natural light, adding warmth and natural beauty to the minimalist setting.

A dedicated companion for each and every person interested in our brand, providing the best one-to-one experience during the entire Genesis lifetime journey.

Serving as a full-function store, the Genesis Showcase features a comprehensive array of Genesis products, vehicle customization, vehicle handover and after-sales maintenance services in a luxurious, relaxing environment.

Upon arrival at Genesis Showcase in Hangzhou, guests are met with the latest Genesis vehicles set against a copper finish Brand Wall. The semi-polished appearance of the Brand Wall is designed to create artful reflections of the adjacent hero vehicle, making the arrival of every visitor unique and meaningful.

The showroom experience is anchored by the Brand Cube, a bold architectural gesture constructed with semi-transparent fabric and an exposed base, where guests are invited to customize exterior and interior vehicle finishes.

Providing thoughtful hospitality, the Genesis Lounge features oak and copper finishes that exude warmth and comfort.